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NuVal, New You!

NuVal, New You!

 

You may have seen a new symbol on the price marker of your favorite food items at your local supermarket; two adjoined hexagons with a number overlaid on top. But, do you know what it means? It's called NuValTM, and it's an easier, one-look way to get nutritional information about foods without scanning labels. NuVal is a nutritional value scoring system that was developed in response to the unsettling health trends present in America. Not only is childhood obesity a major concern, but obesity among adults poses just as big a threat. NuVal was established to target these problems and act as an avenue to improve public health. The system is supported by a complex science but is specially designed to be easy to understand and use by all consumers. In fact, it is so easy that it eliminates the time it would take to read through the clutter of the nutritional facts on packaging. You can make educated decisions quickly and easily with a simple glance. NuVal is represented by one number between 1 and 100. The calculation is determined by taking nutrients with generally favorable effects on your health and dividing that number by nutrients with unfavorable effects. "Since the launch of the NuVal System at Tops this past March, we have been focusing mainly on educating consumers and raising awareness of the scoring system and how shoppers can use NuVal scores to make good nutritional decisions when shopping at the grocery store," says Katie McKenna, Public Relations Manager for TOPS. There are over 20,000 items that hold a NuVal number at TOPS store locations. According to Ms. McKenna, customers are excited about this new way to keep tabs on their dietary habits, and the stores are receiving great feedback. It's common to see shoppers trading up to products with higher NuVal Scores when they're shopping for themselves and their families. Such a simple concept makes shopping healthier not only easy, but fun for everyone. Choose products that have a higher NuVal score...the higher the score, the higher the nutrients and better for you! It's a simple, ingenious method to help encourage healthy eating, and, hopefully, help reverse some of our region's more troubling health trends.